Why a newsletter is your best friend

Why a newsletter is your best friend

When it comes to sales impact, a printed newsletter is surely unlikely to cut through the bells and whistles of the internet and social media these days, right? Wrong! Axis’s marketing guru Alice Williams says that company newsletters remain a powerful, cost-effective...
#hashtag dos and don’ts

#hashtag dos and don’ts

Are you still confused about how to hashtag? Here’s some simple advice on getting hashtags right. Are you still confused about how to hashtag? The word hashtag is so widely recognised that it was added to the Oxford English Dictionary in 2010, yet many business owners...